Well Consider This! Chef Jiro’s Restaurant In Japan Is Promoted Using Online Video Content!
Include Video Content As Part Of Your Marketing Strategy Starting Today!
Now you may not know who Chef Jiro is. He is a well known, eighty plus year old, sushi chef in Japan. I thought I would write something about him for two reasons. I love sushi and I like the video content that features him. One particular video is titled “Jiro Dreams of Sushi“! What is intriguing is that he does dream about alternative preparation methods. Watch the following clip. It actually is a short docudrama:
Create Video Content Like Chef Jiro Prepares His Sushi!
Chef Jiro’s approach to life is to love the work that you do. If this is the case, your daily tasks will not feel like work! Perfect your craft through consistent practice is his motto. Video marketing demands the very same approach! Persistence, time and practice need to be exercised. Those elements will produce results. Creating a single video and expecting the whole world to immediately flock to see it is not realistic. Evaluate the approach that Chef Jiro deploys:
Never Get Complacent. There is always room for improvement. Chef Jiro’s restaurant is quite small and only seats ten people at most. Nevertheless, it is a Michelin three-star eatery. Clientele must book many months beforehand. Always strive to improve on your creations.
A Consistent Approach. Chef Jiro or members of his staff make daily visits to several seafood markets. They seek out the very best and freshest of product. Absolutely nothing is ever frozen. Nor is it used the following day. Likewise when your video content is new, it is at its best!
Your Own Methods. Chef Jiro was instructed by his parents to establish his own path while he was quite young. He has advised his own children to do the same. Likewise define your own approach as to how you deploy video content. Create your own personal brand!
Unique End Results. Every piece of sushi that is prepared by Chef Jiro is a work of art. This is how you should approach your video production. Your clips should stand out. Create them with passion. This quality will ultimately attract people to your content.