If Not, Consider The Following Five Factors That Revolve Around This Phenomenon And Why You Should Pay Attention To The Online Video Trend.
1) The Video Trend Is More Prevalent Then You May Think!
Most people are either not aware or are simply not paying attention to the online video trend. Just over two years ago, I certainly had no idea myself! Therefore, I had never given any thought to incorporating video content on my website. What I am aware of now is that over eighty percent of individuals around the globe watch some form of video content online. This form of communication is becoming quite prevalent and is now a huge trend in online marketing.
2) Video Content Conveys More Information In Less Time!
Video communication is far more efficient. Individuals are far more likely to respond to a call to action having watched a video. On that note, you may charge me with not having posted any video content within this article to prove that point. Trust me, it does! I don’t post videos in every article that I write. However, the amount of video content that you see on my site today is far more than when I first had my website set up! I certainly have embraced the trend.
3) Video Communication Has A Dramatic Impact On The Viewer!
No doubt you are familiar with auto responders. These platforms enable one to email written content on a given schedule. Imagine contacting your prospects and customers using prerecorded video email. The ability to email a series of video product demonstrations is an example. The positive affect that this has on your prospects and customers far outweighs the results of written communication. There are many other situations that I’m sure you can think of.
4) The Video Trend Is Growing Because Online Video Is Inexpensive!
With all the technology that is available today you don’t need professional expertise in order to produce a video. It is relatively simple to create your own clips! You can deploy your smart phone or digital camera! If you are totally against doing that you can always hire an inexpensive specialist. In either case, the cost of getting an online video produced is far less than the expense associated with traditional productions normally associated with television.
5) Video Content Lends Itself To Concise And Clear Messages!
Video clips make it far easier to convey messages that are brief and easily understood. That does not mean that you have to create slick video content either. Individuals respond to straightforward messages! If your clips are down to earth, your viewers are more likely to appreciate the honesty factor. Your goal is visually promote your unique brand and to establish customer loyalty. Store this expression in the back of your mind, “Less is more!”
A Final Note On How You Can Capitalize On The Video Trend.
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