However, Do You Know The Definitions Of Marketing And Advertising?
If Not, You Should Know Advertising Is Not Marketing!
1) Marketing and advertising are as different as apples and oranges. Interesting enough many people do not understand this fact. Quite a few individuals confuse one with the other. In terms of business, both components are very important.
2) However, with that being said, the bottom line is that these elements are remarkably different. If one is knowledgeable about this difference and understands the role that each term plays in a business setting, one can put his or her company on the road to financial success!
3) To help one understand the difference between advertising and marketing the definitions of each word should be considered. These will be highlighted and then I will point out some more details that explain the difference a little more. Watch the video immediately below:
Video, Courtesy OF Vima Solutions, Austin, Texas.
The Definitions Of Marketing And Advertising.
1) Advertising can be defined as the creation of a particular message by a specific proprietor. The message is generally promotional in character and involves the products or services of that given proprietor. The message is paid for, directed at the general public, and is non-personal but persuasive in its nature.
2) Marketing can be defined as the organized arrangement, execution and management of a variety of interrelated business activities. The intention is to create a mutually beneficial platform where products and services are exchanged having assembled both buyers and sellers to participate in this exchange.
3) Now those definitions may still mask the differences between these elements and indeed, sound confusing. In fact, the confusion can occur to the point that individuals regard both items as being cut from the same cloth. Let’s discuss each item in specific terms and this should assist with clarifying the difference.
A Forensic Look At Marketing Versus Advertising.
1) First, advertising represents just one of the components encompassed by the entire marketing process. It concerns the non-personal message that a given company uses to promote its goods and services to the general public. It incorporates the strategic development of placing advertisements and their frequency of appearance.
2) It also includes making decisions on what media is to be used when placing an advertisement. Examples of media platforms are television, radio, newspapers, magazines, direct mail, billboards, and most certainly, the World Wide Web. Generally, advertising represents the most significant cost of a variety of marketing strategies.
3) Given the above analysis, the simplest way to picture this difference is to imagine a pie with marketing representing the whole pie. Advertising represents only one slice and is usually the largest. Without listing all of the other slices or components, some of the chief ones consist of market research, media plans, public relations and product pricing.
Advertising And Marketing Ultimately Must Work Together.
Both components must be integrated and work independently at the same time in order to accomplish the overall objective. Marketing is a very intensive exercise and generally takes a number of man hours to create an effective plan. One can view the marketing process as an activity that a company engages in order to promote a successful exchange between the business and the customer.